$7.8K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.
- Monthly revenue
- $7,841
- Monthly expenses
- $1,343
- Monthly net profit
- $6,498
- Profit margin
- +83%
- Revenue trend
- -9%
- Users trend
- -31%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Pet Care
- Hours / week
- 2
- Days on market
- 17
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in October 2018 in the pet care niche. The WordPress site features buying guides and informational content related to specific household pets. A majority of the business’s traffic is organic and traffic to the site is spread evenly across the top pages. This business comes with a strong backlink profile and minimal time is required to maintain the business. This business generates revenue from Mediavine display advertising (82%), Amazon Associates (15%), and affiliate partnerships (5%). Traffic comes primarily from organic search (90.22%), direct (8.11%), and social (1.17%). The top 3 countries driving traffic are the US (74.22%), the UK (9.69%), and Canada (5.38%). The top 3 pages make up 8.49% of total site traffic, generating 2.96%, 2.96%, and 2.57% of site traffic respectively. The Seller spends an average of 2 hours per week publishing content. The Seller says they currently try to publish 2-4 articles weekly, but that the business can continue operating without this level of production. Included with this business is an email list with 300+ subscribers and an ebook that can potentially be sold to site visitors and email subscribers. Opportunities for growth include publishing more content based on a keyword research list that the Seller will supply, selling the ebook the Seller has already created, creating a Facebook group, selling Amazon Merch products through a Shopify store that is currently ~80% complete. Other opportunities include building a database of animal breeders for a specific household pet, creating video courses, and working with different affiliate partners.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.