$7.7K Per Month Display Advertising Site in the Culinary Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.
- Monthly revenue
- $7,651
- Monthly expenses
- $1,478
- Monthly net profit
- $6,173
- Profit margin
- +81%
- Revenue trend
- +2%
- Users trend
- -38%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Culinary, Health & Fitness
- Hours / week
- 25
- Days on market
- 15
- Business location
- US
Summary
This listing is for a digital advertising, affiliate, and Amazon Associates business created in January 2011 in the culinary and health & fitness niches. The WordPress site features informational articles, listicles, product roundups, and recipes for natural living. The business has an optimized email list, and there is a nice spread of traffic among the top pages of the site, with the top three pages combined receiving ~13% of all traffic. The business generates revenue through AdThrive (69%), affiliate programs (28%), and Amazon Associates (3%). The top three channels driving traffic to the site are organic (62.9%), direct (18.95%), and social (15.99%). The top three countries driving traffic are the US (60.21%), CA (9.54%), and the UK (6.68%). The Seller spends an average of 25 hours per week on the site primarily writing blog posts, taking photographs for content, coordinating with freelancers, and creating newsletters. The Seller plans out content once per month and schedules all social media posts. Most of the content on the site has been written by the Seller, but they have recently been outsourcing writing and photography tasks. An opportunity for growth highlighted by the Seller is focusing on SEO optimization for content. Along with creating new posts that are SEO optimized, there is also an opportunity for a Buyer to update evergreen and high-performing site content with an SEO focus.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.