$4.7K Per Month Affiliate Site in the Parenting Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $4,706
- Monthly expenses
- $192
- Monthly net profit
- $4,514
- Profit margin
- +96%
- Revenue trend
- +120%
- Users trend
- +288%
- Monetization
- Affiliate, Amazon Associates, Display Advertising
- Niche
- Parenting
- Hours / week
- 10
- Days on market
- 30
- Business location
- US
Summary
This listing is for an affiliate, Amazon Associates, and display advertising business created in October 2019 in the parenting niche. The WordPress site features informational content, product reviews, and product comparison guides related to technology and equipment used for baby care. The site has an even spread of traffic across the top traffic pages driven by a high-quality backlink profile, and it has experienced strong year-over-year growth. This business requires minimal time to maintain. This business generates revenue from Affiliate (61%), Amazon Associates (27%), and display advertising (12%). Traffic comes primarily from organic search (94.67%), direct (4.54%), and other (0.37%). The top 3 countries driving traffic are the US (74.79%), Canada (10.40%), and the UK (4.78%). The top 3 pages make up 13.51% of total site traffic, generating 5.32%, 4.29%, and 3.9% of site traffic respectively. The Seller used a link-building service from Authority Builders from February 2021 to August 2021 to generate 3-4 links per month. They also carried out some guest post and link-insertion outreach to build out the site's backlink profile. Over the past few months, the Seller has been adding one piece of content per week to the site. They recently started posting content into a shoulder niche which is already ranking well according to the Seller. The Seller spends an average of 10 hours per week primarily performing keyword research, writing 50% of the articles, and outsourcing 50% of the content production to writers/agencies. Opportunities for growth include expanding into shoulder niches and growing the email list and social media channels.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.