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$1.2K Per Month Display Advertising Site in the Religion & Spirituality Niche

ContentSoldReligion & Spiritualityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -41%
Asking price
$39,004
Monthly net
$1,147
Multiple
2.8x
Estimated valuation vs comps

Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% above the median.

Key facts
Monthly revenue
$1,167
Monthly expenses
$19
Monthly net profit
$1,147
Profit margin
+98%
Revenue trend
-40%
Users trend
+317%
Monetization
Display Advertising
Niche
Religion & Spirituality
Hours / week
2
Days on market
17
Business location
US

Summary

This listing is for a display advertising business created in September 2020 in the religion & spirituality niche. The HTML site stores a collection of religious texts. The simple site has no seasonality and requires minimal work to maintain. The site drives traffic through organic search (89.11%), direct (9.3%), and referral (1.16%). This traffic comes from the US (51.23%), PH (15.69%), and the UK (4.34%). There is good traffic diversity across the site, with the top three pages making up less than 8% of total traffic. The Seller purchased the site about one year ago and monetized it through AdSense. There is an opportunity to add affiliate revenue to the site by promoting related products. No new content has been added to the site by the Seller. An additional domain was purchased by the previous owner that now redirects to the primary site. *The site shows almost 0 traffic for April 20th - April 26th, the Seller missed a hosting payment during this time, so the site was down. Traffic picked up along the same trend immediately after.

Reason for sale

The Seller would like to move on to other business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.