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$11.3K Per Month Affiliate Site in the Survival & Security Niche

ContentSoldSurvival & Securityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -72%
Asking price
$369,959
Monthly net
$9,486
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts
Monthly revenue
$11,346
Monthly expenses
$1,860
Monthly net profit
$9,486
Profit margin
+84%
Revenue trend
-70%
Users trend
-52%
Monetization
Affiliate, Amazon Associates
Niche
Survival & Security
Hours / week
2
Days on market
53
Business location
US

Summary

This listing is for an affiliate and Amazon Associates business created in January 2017 in the survival & security niche. The WordPress site features information & reviews about a specific weapon and its related equipment. There is excellent traffic diversity among the top pages on the site, with the top three pages making up less than 4% of the site’s total views. With the help of a VA and site manager, this business requires minimal effort from the Seller to maintain. The business earns its income through affiliate links (98%) as well as Amazon Associates (2%). The top three traffic channels include organic search (93.52%), direct (3.87%), and referral (1.52%). The top three countries driving traffic are the US (93.21%), Canada (1.95%), and the UK (0.69%). The Seller spends around two hours per week on the business, publishing new articles, updating existing content, and checking affiliate links. The Seller also employs a virtual assistant and a site manager who oversee content creation. These employees will not be transferred with the business. The articles are written by two freelance writers who are willing to continue working with the Buyer. New content is published on a monthly basis. Growth opportunities for the Buyer include adding new content, optimizing link building, and adding display ads to the site.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.