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$2.5K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -6%
Asking price
$117,828
Monthly net
$2,455
Multiple
4.0x
Estimated valuation vs comps

Asking 4.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 60% above the median.

Key facts
Monthly revenue
$2,463
Monthly expenses
$8
Monthly net profit
$2,455
Profit margin
+100%
Revenue trend
-6%
Users trend
-15%
Monetization
Display Advertising
Niche
Information
Hours / week
1
Days on market
10
Business location
US

Summary

This listing is for a display advertising business created in February 2013 in the information niche. The custom PHP platform features a service that allows individuals to generate contact information to avoid advertising spam. The business provides this service for over 100 different countries and requires minimal effort to maintain. The business generates revenue entirely through AdSense. The top three channels driving traffic to the site are organic (82.48%), direct (14.7%), and referral (2.39%). The top three countries driving traffic are the US (24.56%), the UK (12.14%), and IN (7.61%). The Seller spends around one hour per week on the business to check AdSense earnings. A PHP developer was used once to add functionality for different countries, and the Seller could pass on their contact details to a Buyer if changes were ever needed for the site. Opportunities for growth highlighted by the Seller include creating additional content for the blog, creating social media accounts, and building and monetizing an email list.

Reason for sale

The Seller would like to use the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.