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$2.7K Per Month Display Advertising Site in the Quizzes Niche

ContentSoldQuizzesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -9%
Asking price
$116,409
Monthly net
$2,646
Multiple
3.7x
Estimated valuation vs comps

Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 47% above the median.

Key facts
Monthly revenue
$2,683
Monthly expenses
$37
Monthly net profit
$2,646
Profit margin
+99%
Revenue trend
-9%
Users trend
-46%
Monetization
Display Advertising
Niche
Quizzes
Hours / week
1
Days on market
7
Business location
US

Summary

This listing is for a display advertising business created in December 2018 in the quizzes niche. The Webflow site features trivia questions and answers on a variety of topics. The site benefits from having evergreen content and minimal effort is required from the Seller to maintain the business. The business earns 100% of its income from Ezoic display advertising. The top three traffic channels include organic search (91.59%), direct (7.72%), and referral (0.58%). The top three countries driving traffic are the US (53.42%), the UK (12.72%), and Australia (11.55%). The top three pages on the site make up ∼17% of the site’s total views. The Seller spends less than an hour on the business per week, checking earnings and updating plugins. Content is outsourced to an external copywriter, but no new content has been added to the site in the last year. Growth opportunities for the Buyer include creating new content, optimizing SEO, and building out a monetized email list.

Reason for sale

The Seller would like to focus on other business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.