$1.6K Per Month Display Advertising Site in the Survival & Security Niche
Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.
- Monthly revenue
- $1,601
- Monthly expenses
- $69
- Monthly net profit
- $1,532
- Profit margin
- +96%
- Revenue trend
- -23%
- Users trend
- -42%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Survival & Security, Information
- Hours / week
- 2
- Days on market
- 24
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in October 2012 in the survival & security and information niches. The WordPress site features informational articles on DIY and survival topics. There is good traffic diversity among the top pages on the site and the business earns relatively stable revenues. Minimal effort is required from the Seller to maintain this business. The business earns its income through display ads (95%) and Amazon Associates (5%). The top three traffic channels include social (63.32%), direct (27.31%), and organic search (8.46%). The top three countries driving traffic are the US (75.22%), Canada (6.55%), and the UK (3.14%). The top three pages on the site make up ∼17% of the site’s total views. The Seller spends around two hours on the business per week, editing articles and images, updating plugins, and scheduling social media posts. No new content has been added to the site in the last year or so. Previously published content was written by the Seller as well as external writers. The business has a Facebook page with 155K+ followers as well as a Pinterest account with 113k+ followers. The Pinterest account currently generates 2.8 million monthly views. Growth opportunities for the Buyer include adding new content to the site, creating content for other social media platforms such as Instagram and TikTok, and building out a monetized email list.
Reason for sale
The Seller would like to explore other interests.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.