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$0.8K Per Month Amazon Associates Site in the Hobbies Niche

EcommerceSoldHobbiesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -7%
Asking price
$14,592
Monthly net
$811
Multiple
1.5x
Estimated valuation vs comps

Asking 1.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 38% below the median.

Key facts
Monthly revenue
$828
Monthly expenses
$17
Monthly net profit
$811
Profit margin
+98%
Revenue trend
-8%
Users trend
-43%
Monetization
Amazon Associates, Display Advertising
Niche
Hobbies, Home
Hours / week
1
Days on market
168
Business location
US

Summary

This listing is for an Amazon Associates and display advertising business created in March 2020 in the hobbies and home niches. The WordPress site features content around a specific product used at home and for hobbies. A significant portion of the traffic is organic, the site ranks for moderate volume keywords, and minimal time is required to maintain the business. This business generates 67% of its revenue from Amazon Associates and 33% from Ezoic display advertising. Traffic comes primarily from organic search (93.69%), direct (5.1%), and referral (1.04%). The top 3 countries driving traffic are the US (63.94%), the UK (11.02%), and Canada (8.06%). The top 3 pages make up 20.75% of total site traffic, generating 7.57%, 7.2%, and 5.98% of traffic respectively. The Seller spends an average of 1 hour per week checking income and analyzing traffic. The Seller has a friend assisting with content production. This writer will not be able to continue with a new Buyer post-sale. Opportunities for growth include building out social media networks and groups, adding email subscriptions, and working directly with manufacturers for increased affiliate income. *The site was affected by a Google algorithm update in April 2021.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.