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$4.9K Per Month Amazon FBA Site in the Beauty Niche

EcommerceSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -19%
Asking price
$87,779
Monthly net
$2,041
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 49% above the median.

Key facts
Monthly revenue
$4,916
Monthly expenses
$2,875
Monthly net profit
$2,041
Profit margin
+42%
Revenue trend
-25%
Monetization
Amazon FBA, eCommerce
Niche
Beauty
Hours / week
1
Days on market
11
Business location
US

Summary

This listing is for an Amazon FBA and eCommerce business created in March 2019 in the beauty niche. Included with the Amazon Seller Central account are 4 SKUs for hygiene accessories. The business is a part of Amazon Brand Registry and features one core product with a two-pack variation. The product averages 4.3 stars over thousands of reviews and has 43% net profit margins over the last 12 months. Overall, the business requires minimal effort from the Seller to maintain. The business generates revenue from Amazon FBA (81%) and wholesale (19%). All wholesale orders come from a single client, who dropships the products on the Amazon JP marketplace. Dropshipped orders are currently fulfilled by one of the Sellers. Included in the sale are Shopify and Walmart accounts that generate minimal revenue. Focusing on these off-Amazon sales channels could be an interesting avenue of growth for a Buyer to explore. There are three suppliers for the business. Two are located in China, and one is based in the US. Loose inventory is shipped to one of the Sellers’ houses, where it is assembled by local vendors into single and double packs. The assembled products are then shipped to Amazon’s warehouses as needed. The Sellers estimate that they currently have 10-11 months’ worth of inventory on hand and do not anticipate any stockouts. The Sellers spend about one hour per week on the business primarily monitoring sales and finances, fulfilling dropshipping orders, and performing essential tasks. They state that the business is highly automated and requires minimal time and effort. Opportunities for growth highlighted by the Sellers include focusing on off-Amazon advertising channels and optimizing current Amazon PPC campaigns. The Sellers are currently using Facebook and Instagram as primary advertising channels but state that other digital advertising methods could provide additional growth opportunities for a Buyer. *The Sellers state that they only have 2 SKUs. The MWS report is duplicating the SKUs, showing a total of 4. More information can be provided to Unlockers who schedule a call with the Sellers.

Reason for sale

The Sellers would like to use the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.