$1.2K Per Month Display Advertising Site in the Home Niche
Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.
- Monthly revenue
- $1,171
- Monthly expenses
- $50
- Monthly net profit
- $1,121
- Profit margin
- +96%
- Revenue trend
- -8%
- Users trend
- -48%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Home, Hobbies
- Hours / week
- 2
- Days on market
- 17
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in April 2014 in the home and hobbies niches. The WordPress site features instructional articles about DIY, crafts, and recipes. The DR53 site has a strong backlink profile and requires minimal effort from the Seller to maintain. The business earns the majority of its income through AdThrive display advertising (99%) with additional revenue coming from Amazon Associates (1%). The top three traffic channels include organic search (38.93%), social (35.60%), and direct (24.28%). The top three countries driving traffic are the US (87.89%), Canada (6.18%), and the UK (1.03%). The top three pages on the site make up ∼36%, ∼8%, and 8% of the site’s total views respectively. The Seller spends around two hours per week on the business, writing and publishing articles, and updating plugins and themes. All of the content has been written by the Seller and one new article is published every month. The business has a Pinterest account with over 18k followers that helps to drive significant amounts of traffic to the site. Growth opportunities for the Buyer include publishing more content, optimizing SEO, building out the existing email list, and adding more affiliate links to the site.
Reason for sale
The Seller no longer has the time to work on the business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.