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$1.1K Per Month Display Advertising Site in the Romance Niche

ContentSoldRomancevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +43%
Asking price
$34,000
Monthly net
$829
Multiple
3.4x
Estimated valuation vs comps

Asking 3.4x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 37% above the median.

Key facts
Monthly revenue
$1,139
Monthly expenses
$309
Monthly net profit
$829
Profit margin
+73%
Revenue trend
+52%
Users trend
+55%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Romance
Hours / week
1
Days on market
1
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and affiliate business created in December 2017 in the romance niche. The WordPress site features informative articles aimed at couples. The business has experienced steady revenue and traffic and requires little effort from the Seller to maintain. The business earns its income through display advertising (90%) as well as Amazon Associates (5%) and affiliate links (5%). The top three traffic channels include organic search (89.17%), direct (9.61%), and social (0.9%). The top three countries driving traffic are the US (64.83%), the UK (7.98%), and Canada (4.6%). The top three pages on the site make up ∼22%, ∼11%, and 11% of the site’s total views respectively. The site has been idle for the past six months. The Seller previously spent around 3 hours per week on the business, researching new content, overseeing freelancers, updating old content, and maintaining the site. New content was added on a monthly basis and was written by freelance writers. Growth opportunities for the Buyer include creating new content, SEO optimization of older articles, adding video ads to the site, and building out a monetized email list.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.