$1.0K Per Month Display Advertising Site in the Baking Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $1,029
- Monthly expenses
- $138
- Monthly net profit
- $891
- Profit margin
- +87%
- Revenue trend
- +62%
- Users trend
- +32%
- Monetization
- Display Advertising
- Niche
- Baking
- Hours / week
- 4
- Days on market
- 0
- Business location
- GB
Summary
This listing is for a display advertising business created in December 2010 in the baking niche. The WordPress site features recipes as well as reviews for products related to baking. The average revenue for the site grew significantly over the last quarter, and the business currently requires minimal effort to maintain. The business generates all revenue from Mediavine. The top three channels driving traffic are organic (75.87%), direct (11.84%), and social (9.52%). The top three countries driving traffic are the UK (68.49%), the US (7.78%), and AU (5.35%). The Seller spends around 4 hours per week on the business, primarily connecting with their Facebook audience and creating and adding content to the site. The Seller also sends out newsletters to a list of ~2k subscribers. The newsletters link solely to the Seller’s content, and the Seller states there is an opportunity for a Buyer to start monetizing both the newsletter and the email list in general. Included in the sale are social media accounts for Facebook, Instagram, Pinterest, and Twitter. The Seller states that although the Facebook page and two included Facebook groups are drivers of traffic, all social media accounts for the site are currently underused. They highlight focusing on building communities on these platforms to drive traffic as a particularly attractive growth opportunity for a Buyer. *The Seller will retain all the rights to the books that they have written.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.