$0.6K Per Month Display Advertising Site in the Culinary Niche
Asking 4.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 63% above the median.
- Monthly revenue
- $631
- Monthly expenses
- $40
- Monthly net profit
- $591
- Profit margin
- +94%
- Revenue trend
- -43%
- Users trend
- -50%
- Monetization
- Display Advertising, Affiliate, Other
- Niche
- Culinary, Food & Beverages
- Hours / week
- 3
- Days on market
- 1
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and sponsored post business created in February 2017 in the culinary and food & beverages niches. The DR32 WordPress site features recipes centered around a certain type of cuisine. Minimal effort is required from the Seller to maintain the business. The business earns its income through Mediavine display advertising (98%) affiliate links (1%) and sponsored posts (1%). The top three traffic channels include organic search (69.37%), social (18.92%), and direct (9.6%). The top three countries driving traffic are the US (54.2%), the UK (9.87%), and Canada (9.63%). The top three pages on the site make up ∼21% of the site’s total views. The Seller spends approximately three hours on the business per week, writing, researching, and creating content, as well as social media and email marketing and monitoring SEO. Roughly two new articles are posted every week. Growth opportunities include optimizing SEO to increase organic traffic, adding more content and product reviews to the site, and increasing sponsored posts and link-building efforts.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.