$1.6K Per Month Display Advertising Site in the Hobbies Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $1,619
- Monthly expenses
- $277
- Monthly net profit
- $1,343
- Profit margin
- +83%
- Revenue trend
- -38%
- Users trend
- -56%
- Monetization
- Display Advertising, Amazon Associates, Digital Product
- Niche
- Hobbies
- Hours / week
- 1
- Days on market
- 95
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and digital product business created in July 2007 in the hobbies niche. The WordPress site features informational articles about various DIY and hobby activities. There is good traffic diversity among the top pages on the site. The well-aged business has built up a solid social media following and requires little effort from the Seller to maintain. The business earns its income through AdThrive display ads (86%) as well as Amazon Associates (13%), and digital product sales (3%). The top three traffic channels include social (36.75%), direct (28.24%), and organic search (27.65%). The top three countries driving traffic are the US (64.56%), Canada (7.29%), and the UK (7.22%). The top three pages on the site make up ∼11%, ∼4%, and 4% of the site’s total views respectively. The Seller spends less than an hour per week on the business, updating plugins and reformatting previously published content. All of the content on the site was written by the Seller, but no new content has been published in the last few years. The business has 164k Pinterest followers and 59k Facebook followers who drive significant amounts of traffic to the site. Growth opportunities for the Buyer include writing new articles, adding more affiliate programs to the site, monetizing the existing email list, and leveraging the business’s large social media following to promote new content.
Reason for sale
The Seller would like to focus on other business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.