$8.4K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.
- Monthly revenue
- $8,402
- Monthly expenses
- $170
- Monthly net profit
- $8,232
- Profit margin
- +98%
- Revenue trend
- +647%
- Users trend
- +382%
- Monetization
- Display Advertising, Affiliate
- Niche
- Pet Care
- Hours / week
- 6
- Days on market
- 10
- Business location
- US
Summary
This listing is for a display advertising and affiliate business created in April 2017 in the pet care niche. The WordPress site features informative articles for pet owners. The site has good traffic diversity among its top pages. The high-earning business has remained competitive within its niche and has experienced significant, steady traffic and revenue growth over the past 12 months. This business requires minimal effort from the Seller to maintain. The business earns its income through display advertising (97%) and affiliate links (3%). The top three traffic channels include organic search (87.9%), direct (9.76%), and other (1.72%). The top three countries driving traffic are the US (64.6%), the UK (11.08%), and India (5.85%). The top three pages on the site make up less than 15% of the site’s total views. The Seller spends around six hours per week on the business, conducting keyword research, writing content, optimizing on-site SEO, and updating plugins. New content is added to the site on a monthly basis. Most of the content is written by the Seller, with occasional articles outsourced to freelance writers. Growth opportunities for the Buyer include increasing content production, adding Amazon Affiliate links to the site, increasing the number of affiliate links, and building out a monetized email list and social media presence.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.