$1.0K Per Month Affiliate Site in the Books Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $1,019
- Monthly expenses
- $38
- Monthly net profit
- $981
- Profit margin
- +96%
- Revenue trend
- +638%
- Users trend
- +5%
- Monetization
- Affiliate, Display Advertising
- Niche
- Books
- Hours / week
- 3
- Days on market
- 22
- Business location
- US
Summary
This listing is for an affiliate and display advertising business created in February 2020 in the books niche. The WordPress site features content related to writing. The business has seen strong growth in 2021 and requires minimal time to maintain. This business generates 95% of its revenue from display advertising and 5% from affiliate partners. The site recently switched to Mediavine display advertising as of January 2022. The top 3 channels driving traffic are organic search (90.42%), direct (7.76%), and referral (1.05%). The top 3 countries driving traffic are the US (53.01%), the UK (9.41%), and Canada (5.09%). The top 3 pages make up 23.13% of total site traffic, generating 8.53%, 7.32%, and 7.28% of site traffic respectively. The Seller spends an average of 3 hours per week writing content. The Sellers estimates they write 1 article per week on average. Included with this business is an email list of 2,500+ subscribers. Opportunities for growth include developing more content using the list of 50 keywords the Seller thinks the business could rank for. Another opportunity is focusing on link building. *The Seller used the same Amazon Associates tracking ID for another site, which combined revenues, so Amazon Associates revenue was not included in the P&L. *The seller says the missing Google Analytics data from Dec 2020 to June 2021 was likely due to uninstalling a plugin that contained the GA code. *The Seller says the drop in traffic on Google Analytics from December 22nd-25th 2021 was due to the site changing name servers.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.