$3.0K Per Month Display Advertising Site in the Hobbies Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $3,020
- Monthly expenses
- $105
- Monthly net profit
- $2,915
- Profit margin
- +97%
- Revenue trend
- -2%
- Users trend
- -34%
- Monetization
- Display Advertising, Digital Product
- Niche
- Hobbies, Home
- Hours / week
- 1
- Days on market
- 62
- Business location
- US
Summary
This listing is for a display advertising and digital product business created in December 2015 in the hobbies and home niches. The WordPress site features informational articles, how-to guides, plans, and listicles centered around a particular type of accommodation. The well-aged business currently requires minimal effort to maintain. The business generates revenue from AdThrive (86%) and digital products (13%). The top three channels driving traffic are organic (85%), direct (11%), and social (2%). The top three countries driving traffic are the US (72%), CA (10%), and the UK (9%). The Seller spends around one hour per week on the business, primarily checking plugins and responding to comments. Twice per year, they send out a sales email blast. New content has not been added to the site since September 2021, but previously the Seller would create and upload content once every two months on average. Refreshing content and targeting specific keywords could be an interesting opportunity for growth for a Buyer. Included in the sale is a Facebook group with 50K+ members. The Seller states it may be possible for a Buyer to monetize this group. Video creation and guest posting for link building are also potential avenues of growth. The Seller has a detailed growth strategy that can be shared with Unlockers who schedule a call. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.