$0.8K Per Month Display Advertising Site in the Technology Niche
Asking 4.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 63% above the median.
- Monthly revenue
- $805
- Monthly expenses
- $24
- Monthly net profit
- $780
- Profit margin
- +97%
- Revenue trend
- +11%
- Users trend
- +33%
- Monetization
- Display Advertising
- Niche
- Technology, Information
- Hours / week
- 3
- Days on market
- 2
- Business location
- US
Summary
This listing is for a display advertising business created in February 2017 in the technology and information niches. The WordPress site features informational tech articles largely focused on internet-based activities. The site has a strong and increasing DR of 24, has strong backlinks, and includes a highly ranked 301 redirect. The well-aged business has seen a rapid increase in traffic and net profit and requires minimal effort from the Seller to maintain. The business earns 100% of its income through AdSense display advertising. The top three traffic channels include organic search (77.48%), direct (15.24%), and referral (4.23%). The top three countries driving traffic are the US (20.71%), India (14.16%), and Indonesia (4.79%). The top three pages on the site make up less than 15% of the site’s total views. The Seller spends around 3 hours per week on the business, writing new articles, updating old content and plugins, and moderating comments. The site features ∼500 articles, all written by the Seller, and new content is added to the site every few weeks. Growth opportunities for the Buyer include creating new content, adding affiliate links to the site, offering paid reviews and guest posts, and building out a monetized email list. The Buyer could also focus on leveraging the existing Pinterest account, which has over 4,000 followers and attracts roughly 64,000 monthly viewers.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.