$1.3K Per Month Info Product Site in the Survival & Security Niche
Asking 3.6x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 38% above the median.
- Monthly revenue
- $1,317
- Monthly expenses
- $164
- Monthly net profit
- $1,153
- Profit margin
- +88%
- Revenue trend
- +58%
- Users trend
- +14%
- Monetization
- Info Product, Affiliate, Display Advertising
- Niche
- Survival & Security
- Hours / week
- 4
- Days on market
- 73
- Business location
- US
Summary
This listing is for an info product, affiliate, and display advertising business created in June 2019 in the survival & security niche. The WordPress site features informational articles, product guides, best-of lists, and reviews primarily for products related to lifestyle preparation. The site has good traffic diversity, with the top page receiving 12.37% of all traffic. The business currently requires minimal effort to maintain. The business generates revenue from digital products (76.5%), affiliate programs (14%), and display advertising (9.5%). The top three channels driving traffic are social (36.08%), organic search (31.52%), and direct (30.21%). The top three countries driving traffic are the US (58.8%), CA (5.71%), and DE (2.98%). The Seller spends about four hours per week on the business writing blog posts, sending emails, and creating pins for Pinterest. New content is added roughly one to two times per month, and emails are sent out three to five times per week. All content is created by the Seller, although it would be possible to outsource content creation to streamline processes further. Opportunities for growth identified by the Seller include creating additional SEO-optimized content and exploring opportunities for backlinks. The Seller has not previously devoted time to obtaining backlinks and states this could be a good avenue of growth for a Buyer to explore. *The rise and fall of traffic in November and December 2021 was due to the Seller's activity on Pinterest. More information will be provided to Unlockers who schedule a call with the Seller. *Google Analytics appears to be misreporting the bounce rate up until September 2021 when it suddenly corrected. The seller is unsure what caused this.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.