$11.0K Per Month Lead Gen Site in the Home Niche
Asking 2.5x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 4% below the median.
- Monthly revenue
- $11,021
- Monthly expenses
- $60
- Monthly net profit
- $10,960
- Profit margin
- +99%
- Revenue trend
- +61%
- Users trend
- +8%
- Monetization
- Lead Gen, Display Advertising
- Niche
- Home, Automotive
- Hours / week
- 1
- Days on market
- 384
- Business location
- GB
Summary
This listing is for a lead generation and display advertising business created in January 2019 in the home and automotive niches. The WordPress site features transport service-related content for the UK and Europe. The business ranks well on several high-volume keywords, traffic is well-spread over several pages, and the business requires minimal time to maintain. This business generates 97% of its revenue from lead generation and 3% through display advertising. The top traffic channels are organic search (94.9%), direct (4.5%), and links/referral (0.2%). The top 3 countries driving traffic are the UK (81.4%), the US (2.7%) and Hong Kong (2%). The top 3 pages make up 29.6% of total site traffic, driving 11%, 9.6%, and 9% of site traffic respectively. The Seller spends an average of 1 hour per week performing minor content edits. Opportunities for growth include focusing on building links and creating city-specific content. *The Seller is affiliated with an SEO agency, so some links were built in-house for free. The Seller states that no links have been actively built prior to June 2021.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.