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$2.8K Per Month Display Advertising Site in the Apparel & Accessories Niche

ContentSoldApparel & Accessoriesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +235%
Asking price
$98,721
Monthly net
$2,821
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.

Key facts
Monthly revenue
$2,849
Monthly expenses
$29
Monthly net profit
$2,821
Profit margin
+99%
Revenue trend
+226%
Users trend
+591%
Monetization
Display Advertising, Amazon Associates
Niche
Apparel & Accessories
Hours / week
2
Days on market
122
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in June 2020 in the apparel & accessories niche. The WordPress site features information about various types of apparel. The site has an excellent backlink profile, a low bounce rate, and there is good traffic diversity among the top pages. The business has experienced clear traffic and revenue growth over the past year and requires minimal effort from the Seller to maintain. The business earns its income through Mediavine display advertising (83%) and Amazon Associates (17%). The top three traffic channels include organic search (95.47%), direct (3.6%), and referral (0.46%). The top three countries driving traffic are the US (66.14%), the UK (8.84%), and Canada (4.79%). The top three pages on the site make up less than 13% of the site’s total views. The Seller spends around two hours per week on the business, writing articles, publishing content, and conducting keyword research. Growth opportunities for the Buyer include adding more content to the site, targeting low competition keywords, and building out social media accounts and a monetized email list.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.