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$77.9K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +72%
Asking price
$823,767
Monthly net
$17,162
Multiple
4.0x
Estimated valuation vs comps

Asking 4.0x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 67% above the median.

Key facts
Monthly revenue
$77,858
Monthly expenses
$60,696
Monthly net profit
$17,162
Profit margin
+22%
Revenue trend
+66%
Monetization
Amazon FBA
Niche
Home, Occasions & Gifts
Hours / week
9
Days on market
101
Business location
GB

Summary

This listing is for an Amazon FBA business created in January 2020 in the home and occasions & gifts niches. The business is a part of Amazon Brand Registry and sells 24 SKUs for a scented product in the UK and US markets. A significant portion of the inventory is stored with the supplier at no cost. The products have generated thousands of reviews with nine of the SKUs having over 1,000 reviews and multiple Amazon Choice badges, and the top-selling product having over 3,000 reviews. This business generates 99.9% of its revenue from Amazon FBA and 0.01% from Shopify. There are 2 suppliers, one located in China and the other in the UK. 80% of the inventory is stored at the UK supplier’s warehouse. The Seller spends an average of 9 hours per week performing inventory management, forecasting and planning, developing new products, and expanding into different marketplaces. There are 2 contractors, a PPC specialist and a customer service specialist both based in the Philippines. They are unaware of the sale, but the Seller feels confident they would continue with working with a new Buyer. Their contract also requires them to provide 30 days' notice if they choose to leave the business. Included with this business are 2 UK trademarks. Opportunities for growth include launching products in the US and German marketplaces, building out the Shopify store for the UK, US, and German markets, and working with a 3PL to automatically fulfill inventory. Other opportunities include working with micro-influencers and expanding the brand by adding related products within the niche. *The primary trademark has had an opposition filed against it. The Seller expects this to be resolved. Further details can be provided to interested Buyers. *The Seller states there is additional revenue of $1000-$2000/month earned from B2B opportunities. This has not been factored into the valuation due to time constraints related to revenue verification, but Empire Flippers have checked two purchase orders to confirm that a minimum of $1,449 has been received in January 2022. *Some SKUs that are no longer selling have been included in the valuation. This is because the same product has been sold as a different SKU, and was down to the seller restructuring the organization of SKUs as opposed to discontinuing products. *The Seller has an outstanding UK Director's loan that must be paid off. Further details can be provided to interested Buyers.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.