$26.9K Per Month SaaS Site in the Digital Media Niche
Asking 4.4x annual profit. Comparable SaaS businesses sell around 3.2x (1.8 to 4.6x, 270 comps). Priced 38% above the median.
- Monthly revenue
- $26,877
- Monthly expenses
- $10,216
- Monthly net profit
- $16,661
- Profit margin
- +62%
- Revenue trend
- -4%
- Users trend
- +57%
- Monetization
- SaaS
- Niche
- Digital Media
- Hours / week
- 1
- Days on market
- 107
- Business location
- US
Summary
This listing is for a SaaS business created in December 2011 in the digital media niche. Built on AWS, PHP 7 with Laravel framework, and ReactJS, the platform helps digital media professionals with business operations. This business has experienced strong year-over-year growth, generates a high percentage of organic traffic, and requires minimal time to maintain. The business generates 75% of income through subscriptions and 25% is through monthly transaction fees. As of December 2021, the business has an MRR of $19,500 and a customer lifetime value of $1,249. The business currently has 174 active subscribers and gets 1-5 new subscribers per month. The team is composed of the Seller and 3 contractors located in the Philippines. The first contractor is a full-stack developer, who maintains the codebase and helps with technical support/sales. The other 2 contractors provide customer success/sales work, answering customer inquiries and coordinating with the developer to solve issues. The Seller steps in to assist the team as and when needed. The site drives traffic primarily through organic search (56.62%), direct (31.12%), and paid search (6.92%). The top 3 countries driving traffic are the US (36.96%), the UK (8.29%), and Canada (5.24%). Included with this business is an email list of ~5000 subscribers, a Twitter account with 4900+ followers, and a Facebook page with 400+ subscribers. The business has been grown primarily through content marketing, but an opportunity for further growth is building out mobile apps to improve UX, thereby reducing support tickets and customer churn. Other opportunities include increasing the marketing for the current products, offering additional services, and forming partnerships with eCommerce companies.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.