$1.0K Per Month Display Advertising Site in the Hobbies Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $1,028
- Monthly expenses
- $86
- Monthly net profit
- $942
- Profit margin
- +92%
- Revenue trend
- +16%
- Users trend
- -3%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Hobbies
- Hours / week
- 5
- Days on market
- 99
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and Amazon Associates business created in April 2019 in the hobbies niche. The WordPress site features informational articles, listicles, and product guides for popular items related to jewelry and craft projects. The site is well-diversified, with no single page receiving more than 4% of the total traffic. Because content creation is outsourced, minimal effort is required to maintain the business. The business earns revenue through display ads (91%), affiliate (7%), and Amazon Associates (2%). The primary sources of traffic are organic (85.5%), direct (12.44%), and social (1.55%). The top three countries driving traffic are the US (52.8%), the UK (8.2%), and CA (5.33%). The Seller spends around five hours per week on the business, primarily publishing new content and creating internal links. All content is outsourced from a variety of freelance writers, and the Seller currently has enough content to last through November 2022 if the current publishing schedule (four to five articles per month) is maintained. The Seller has highlighted starting an ecommerce store as an interesting avenue of potential growth for a Buyer. They state that adding the option to buy products directly from the site's SEO-driven content could provide additional revenue for a Buyer. Optimizing the included Pinterest account, which is currently a minimal driver of traffic, could supplement ecommerce efforts. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.