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$4.7K Per Month Amazon Associates Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -10%
Asking price
$154,732
Monthly net
$3,684
Multiple
3.5x
Estimated valuation vs comps

Asking 3.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 46% above the median.

Key facts
Monthly revenue
$4,682
Monthly expenses
$998
Monthly net profit
$3,684
Profit margin
+79%
Revenue trend
0%
Users trend
-38%
Monetization
Amazon Associates, Affiliate
Niche
Health & Fitness
Hours / week
4
Days on market
18
Business location
US

Summary

This listing is for an Amazon Associates and affiliate business created in June 2015 in the health & fitness niche. The WordPress site features science-focused articles on various health topics. The site has good traffic diversity among the top pages and articles from the site have been featured in well-known publications like Men’s Health and HuffPost, among others. The business name has been trademarked, and the site requires minimal effort from the Seller to maintain. The business earns the majority of its income through Amazon Associates (89%), with the remainder of the revenue coming from affiliate commissions (11%). The top three traffic channels include organic search (93.97%), direct (4.25%), and referral (1.16%). The top three countries driving traffic are the US (63.47%), Canada (12.45%), and the UK (5.24%). The top three pages on the site make up less than 11% of the site’s total views. The Seller spends around four hours per week on the business, checking earnings, updating existing articles, checking new articles, exploring internal link opportunities, and testing plugins. Content is outsourced to freelance writers and added to the site on a monthly basis. The Seller also employs a freelance VA who uploads articles onto the site. Eight unpublished articles are ready for the Buyer to use to kickstart growth. Growth opportunities for the Buyer include adding display ads to the site, adding new content and categories to the site, and building out a monetized email list and social media presence. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.