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$4.7K Per Month Affiliate Site in the Survival & Security Niche

ContentSoldSurvival & Securityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +361%
Asking price
$160,824
Monthly net
$4,595
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.

Key facts
Monthly revenue
$4,699
Monthly expenses
$104
Monthly net profit
$4,595
Profit margin
+98%
Revenue trend
+348%
Users trend
+218%
Monetization
Affiliate, Amazon Associates, Display Advertising
Niche
Survival & Security
Hours / week
3
Days on market
104
Business location
US

Summary

This listing is for an affiliate, Amazon Associates, and display advertising business created in August 2020 in the survival & security niche. The WordPress site features reviews and tips relating to various firearms. The attractive site has excellent traffic diversity and articles from the site have been featured in well-known publications like Wired. The business has experienced strong growth in both traffic and revenue in the past 12 months and requires minimal effort from the Seller to maintain. The business earns the majority of its income through affiliate links (74%), with the remainder of the revenue coming from Amazon Associates (23%) and display ads (3%). The top three traffic channels include organic search (95.02%), direct (3.55%), and referral (1.18%). The top three countries driving traffic are the US (91.11%), Canada (1.87%), and Australia (0.9%). The top three pages on the site make up ∼10% of the site’s total views. The Seller spends around three hours per week on the business, checking earnings and analytics, updating plugins, updating existing content, and monitoring affiliate links. All content on the site has been written by the Seller, with 1-4 new articles added every month. There are also 27 new articles ready for the Buyer to publish. A Buyer could consider testing other ad networks, adding more affiliate programs, and renegotiating affiliate commissions in order to increase the business’s revenue. Additional growth opportunities include adding more content to the site, expanding content into sub-niches, doing internal link building to increase page rankings, and creating a monetized email list. **The site also features two 301 redirects. Details can be found in the Important Notes & Assets Included document.** **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.