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$96.7K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +11%
Asking price
$1,087,222
Monthly net
$22,188
Multiple
4.1x
Estimated valuation vs comps

Asking 4.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 70% above the median.

Key facts
Monthly revenue
$96,719
Monthly expenses
$74,531
Monthly net profit
$22,188
Profit margin
+23%
Revenue trend
+87%
Monetization
Amazon FBA, eCommerce
Niche
Home
Hours / week
25
Days on market
105
Business location
US

Summary

This listing is for an Amazon FBA and eCommerce business created in April 2020 in the home niche. The included Amazon Seller Central account features 41 SKUs (7 main products with multiple variations) for items used to decorate the home. The top-selling SKU has a rating of 4.6 stars over 1,000+ reviews. The business features a trademark (a registered German trademark and a pending US trademark) and is a part of Amazon Brand Registry 2.0. The Seller has outsourced daily tasks to three VAs and has VAT-registered the business in five European countries and the UK. The Seller has grown a strong brand that has experienced year-on-year growth in multiple Amazon marketplaces, and they spend around four to five hours per day maintaining the business. The breakdown of the business' earning sources is as follows: FBA (99%), and eCommerce (1%) sales generated through the included Shopify storefront. The Seller has grown their supplier list to feature six main suppliers located in China and has used expedited sea and air freight over the past 12 months. The majority of inventory is stored and handled by Amazon's fulfillment centers, with a small amount of inventory stored with two separate 3PLs located in California and Oklahoma. The Seller spends the majority of their time monitoring listings, inventory, and sales, along with messaging suppliers for new inventory orders. Three VAs help the Seller with social media posting, business operations, and running PPC campaigns. All three VAs are located in the Philippines but are not aware of the sale. Detailed SOPs will be included with the business. The business has grown a strong brand reputation within the niche and features social media accounts for Facebook, Instagram, Pinterest, Tiktok, and Youtube. The strongest social media following are on Instagram with over 3,400 followers, followed by Facebook and Pinterest with 10K to 30K monthly views on Pinterest. Opportunities for growth include expanding into EU markets (Already set up VAT and EORI as well as German trademark), expanding into Amazon Canada (strong growth using NARF), launching complimentary products, selling on Walmart, and connecting with influencers in the niche - the Seller already has a detailed list of new products to target for the new owner. More details will be provided to unlockers.

Reason for sale

The Seller would like to focus on other business opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.