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$2.5K Per Month Display Advertising Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +173%
Asking price
$108,909
Monthly net
$2,269
Multiple
4.0x
Estimated valuation vs comps

Asking 4.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 60% above the median.

Key facts
Monthly revenue
$2,461
Monthly expenses
$192
Monthly net profit
$2,269
Profit margin
+92%
Revenue trend
+155%
Users trend
+43%
Monetization
Display Advertising, Amazon Associates
Niche
Pet Care
Hours / week
1
Days on market
32
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in December 2015 in the pet care niche. The WordPress site features informational guides and "best-of" style blog posts on a variety of topics around living with pets. Traffic across the DR25 site is well-diversified, and the site currently requires minimal effort to maintain. This business primarily generates revenue from AdThrive (94.34%) and Amazon Associates (5.66%) income streams. The top three channels in terms of generating the most traffic to the site include organic search (91.95%), direct (7.34%), and referral (0.53%). The top three countries generating the most traffic to the business include the US (67.83%), UK (16.04%), and CA (5.20%) audiences respectively. There are no employees currently on the payroll for this business. The Seller spends the majority of their time updating plugins and monitoring earnings. Four domains redirect to the main site. The business was bought in November 2020 through Empire Flippers and has experienced strong growth in traffic and revenue. According to the Seller, opportunities for growth include publishing more content, finding higher-paying affiliates, building a social media presence, and adding backlinks. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.