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$0.9K Per Month Amazon Associates Site in the Personal Care Niche

EcommerceSoldPersonal Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +60%
Asking price
$35,727
Monthly net
$831
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 49% above the median.

Key facts
Monthly revenue
$878
Monthly expenses
$47
Monthly net profit
$831
Profit margin
+95%
Revenue trend
+49%
Users trend
+37%
Monetization
Amazon Associates, Affiliate
Niche
Personal Care
Hours / week
1
Days on market
57
Business location
US

Summary

This listing is for an Amazon Associates and affiliate business created in October 2019 in the personal care niche. The WordPress site provides reviews, product guides, and informational articles about personal care products for men. The business has decent traffic diversity among the top pages and currently requires minimum effort to maintain. The business generates revenue from Amazon Associates (54%) and affiliate programs (46%). The Seller states that creating additional affiliate partnerships and adding video advertisements are both potential avenues of growth for a Buyer. The top channels driving traffic are organic (93.97%), direct (4.75%), and referral (1.13%). The top countries driving traffic are the US (66.34%), the UK (6.74%), and CA (4.9%). The business has been mostly hands-off since early 2021 when the last pieces of content were added. Currently, the Seller checks site analytics and performance periodically. Creating additional content to improve rankings and drive traffic and sales could be an attractive opportunity for a Buyer. Included in the sale is a separate domain with a 301 redirect for backlinks. The Seller states that creating an additional backlink strategy could provide a Buyer with an avenue for growth. The Seller also highlights the possibility of partnering with manufacturers and creating an eCommerce presence to diversify and increase revenue. *The site temporarily lost Google Analytics access during a theme update and does not have analytics information for May and June 2021, with limited analytics for July 2021.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.