$1.3K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $1,345
- Monthly expenses
- $11
- Monthly net profit
- $1,334
- Profit margin
- +99%
- Revenue trend
- +23%
- Users trend
- +42%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 10
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in August 2019 in the pet care niche. The WordPress site features care guides, product recommendations, and informational articles about a variety of household pets. The site is well diversified, with no single page receiving more than 2% of traffic. Because content creation is outsourced, minimal effort is required to maintain the business at this time. The business earns revenue through Mediavine (81%) and Amazon Associates (19%). The primary sources of traffic are organic (92.94%), direct (5.48%), and referral (1.03%). The top three countries driving traffic are the US (61.36%), the UK (12.95%), and CA (7.77%). The Seller spends around one hour per week on the business monitoring analytics and revenue. A link-building service was used for two months, but the Seller discontinued it. The service package came with content, and the Seller ordered an additional 50k words from the same provider. Content has not been ordered or added since. Creating a targeted SEO campaign to drive traffic could be an attractive opportunity for growth for a Buyer. Included in the sale are social media accounts for Facebook, Twitter, and Pinterest. The Seller has not focused on these channels but states that building them up and creating an email list could be interesting avenues of growth for a Buyer. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.