$24.5K Per Month Amazon FBA Site in the Culinary Niche
Asking 1.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 44% below the median.
- Monthly revenue
- $24,482
- Monthly expenses
- $19,198
- Monthly net profit
- $5,284
- Profit margin
- +22%
- Revenue trend
- -15%
- Users trend
- +1%
- Monetization
- Amazon FBA, eCommerce
- Niche
- Culinary, Food & Beverages, Kitchenware
- Hours / week
- 7
- Days on market
- 366
- Business location
- US
Summary
This listing is for an Amazon FBA and eCommerce business created in February 2018 in the culinary, food & beverages, and kitchenware niches. Included with the Amazon Seller Central account are 12 SKUs that are related to growing and preparing food. The best-selling product has a 4.6-star rating and 580+ reviews. The business is part of Amazon Brand Registry and has a registered UK trademark as well as a pending trademark in the US. The business earns the majority of its revenue through Amazon FBA (97%), with the remaining revenue (3%) coming from a Shopify store. The products are manufactured in China, then sent via a freight forwarder to the US and the UK. Any overflow inventory will be kept with the manufacturer. The Amazon inventory limits for the business are ∼3,000 units in the US and ∼1,400 units in the UK. The products are sold in the US, Mexico, Canada, and the UK marketplaces. The business has also sold a handful of B2B bulk orders, fulfilled by MCF on Amazon. The Shopify store also contains a blog with ∼300 articles. The website gets most of its traffic from organic search (87.63%) as well as direct (5.9%) and paid search (3.9%). The top three countries driving traffic are the US (57.63%), the UK (9.03%), and Canada (8.7%). The top three pages on the site make up ∼10% of the site’s total views. The Seller spends an average of seven hours per week on the business, attending to customer service, managing Amazon PPC campaigns, fulfilling Shopify orders, and managing inventory. Optimizing the PPC campaigns, adding new products to the brand, building out and monetizing the email list, and using the website to drive more traffic to the Amazon storefront are growth opportunities for a Buyer to consider. Additional growth opportunities include releasing more of the SKUs into the European marketplace and switching to local FBA fulfillment in Canada to increase profitability. *Some of the SKUs are seasonal, favoring Q4. **One USA SKU was found to have a patent that the Seller did not own. The Seller stopped sales and removed the listing. A lawyer confirmed that there is no patent for the product in the other markets the business is selling in (UK and EU).
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.