$7.3K Per Month Display Advertising Site in the Parenting Niche
Asking 4.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 70% above the median.
- Monthly revenue
- $7,335
- Monthly expenses
- $1,420
- Monthly net profit
- $5,915
- Profit margin
- +81%
- Revenue trend
- +650%
- Users trend
- +613%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Parenting
- Hours / week
- 4
- Days on market
- 1
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in April 2019 in the parenting niche. The included WordPress site features informational content for mothers that is primarily monetized through display ads. The site has an even spread of traffic amongst the top three traffic pages and over 1,200 articles have been published on the site since the Seller first started the business. Thanks to four outsourced writers and one editor helping the Seller produce content, minimal effort is required to maintain the business at this time. This business primarily generates revenue from display advertising (83%) using the Mediavine ad network, and Amazon Associates (17%) income streams. The top three traffic channels for the business include organic search (95.98%), direct (3.19%), and referral (0.33%). The top three countries in terms of generating the most traffic to the business include the US (67.17%), GB (7.13%), and CA (5.56%) audiences respectively. The top three traffic pages receive 2.43%, 2.06%, and 2.03% of the total site traffic respectively. Currently, articles are published once per day from Monday to Friday, and has established a team of four content writers and one editor to help achieve this. Three writers are located in the US, one is located in the UK, and the editor is located in the Philippines. The main two writers are aware of the sale and could be willing to continue working for the business with the new owner. Included in the sale is one Facebook account with 55 followers, and the Seller has recently added a signup form to the homepage to start growing an email list. This serves as an opportunity for growth should the Buyer wish to continue building this list further. Other growth opportunities according to the Seller include building and growing a Pinterest account following, adding monetizations to the business model, and publishing guest posts to build the site's backlink profile. More information will be provided to unlockers.
Reason for sale
The Seller would like to focus on other business opportunities in a different niche.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.