$8.5K Per Month SaaS Site in the Technology Niche
Asking 4.2x annual profit. Comparable SaaS businesses sell around 3.2x (1.8 to 4.6x, 270 comps). Priced 30% above the median.
- Monthly revenue
- $8,496
- Monthly expenses
- $3,956
- Monthly net profit
- $4,540
- Profit margin
- +53%
- Revenue trend
- 0%
- Users trend
- -8%
- Monetization
- SaaS
- Niche
- Technology
- Hours / week
- 15
- Days on market
- 32
- Business location
- US
Summary
This listing is for a SaaS business created in July 2013 in the technology niche. Built on WordPress, the platform helps WordPress users with site maintenance. The business uses a WordPress plugin to interact with a custom API and infrastructure. The site has good backlinks and exposure on WordPress sites aimed at developers. The business is 100% SaaS and generates all revenue through annual subscriptions, and the average LTV per customer is around $112. There are currently three main plans offered: small, medium and large, and the selection rates for the plans are 67%, 32%, and 1% respectively. The primary sources of traffic are direct (38.32%), organic (29.37%), and referral (23.39%). The top three countries driving traffic are the US (36.02%), the UK (7.62%), and CA (5.7%). The Seller spends around 15 hours on the business per week, fixing issues and adding new features. They also spend time managing backups, but this could be automated by a Buyer. The business has a customer support contractor, who is currently based in the UK but is planning to relocate to the US next year. They are aware of the sale and are willing to continue with a Buyer. The contractor does have programming experience and could assist a Buyer with site development. The business has nearly 14K email subscribers on its primary email marketing automation channel. The Seller has not focused much energy on monetizing the email list, but doing so could be an interesting avenue of growth for a Buyer. There are also opportunities for growth via marketing and finishing a new version of the plugin. *Since 2015, the site has experienced seasonality when it comes to monthly/quarterly revenue. More information will be provided to active Buyers. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.