$0.7K Per Month Display Advertising Site in the Lifestyle Niche
Asking 4.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 60% above the median.
- Monthly revenue
- $716
- Monthly expenses
- $33
- Monthly net profit
- $683
- Profit margin
- +95%
- Revenue trend
- -28%
- Users trend
- -31%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Lifestyle, Finance
- Hours / week
- 1
- Days on market
- 14
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in September 2018 in the lifestyle and personal finance niches. The WordPress site features informational articles and buying guides related to personal finance. The website includes a diversified mix of traffic sources and an even spread of traffic amongst the top three traffic pages of the site. The Seller has not published new content for over a year and spends minimal effort maintaining the business at this time. This business primarily generates revenue from AdThrive (98%) and Amazon Associates (2%) income streams. The top three channels in terms of generating the most traffic to the site include social media (50.91%), organic search (31.73%), and direct (16.31%). The top three countries generating the most traffic to the business include the US (60.71%), GB (8.03%), and CA (6.09%) audiences respectively. The Seller spends the majority of their time monitoring traffic patterns and Google analytics to track rankings. When they were more actively involved in the business, they would perform keyword research, create new content, and upload the content in bulk. Pinterest is a significant traffic driver for the site and the included account has over 27K followers. Opportunities for growth according to the Seller include publishing more content and utilizing the email list by engaging it, running offers, and channeling marketing efforts to an eBook which will be included in the sale. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like the capital to invest in other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.