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$8.7K Per Month Amazon Associates Site in the Survival & Security Niche

EcommerceSoldSurvival & Securityvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -26%
Asking price
$262,791
Monthly net
$8,477
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 8% above the median.

Key facts
Monthly revenue
$8,680
Monthly expenses
$203
Monthly net profit
$8,477
Profit margin
+98%
Revenue trend
-25%
Users trend
-23%
Monetization
Amazon Associates, Affiliate, Display Advertising
Niche
Survival & Security, Outdoors, Equipment
Hours / week
5
Days on market
122
Business location
US

Summary

This listing is for an Amazon Associates, affiliate, and display advertising business created in June 2018 in the survival & security, outdoors, and equipment niches. The WordPress site features well-written content in the form of product reviews related to protective accessories and has a DR of 31. The site generates revenue from multiple sources and requires minimal effort to maintain. The business earns revenue through Amazon Associates (69%), affiliates (17%), and Mediavine (14%). The top three traffic channels for the site include organic search (95.15%), direct (4.21%), and referral (<1%). The top three countries generating the most traffic are the US (65.65%), the UK (7.93%), and CA (4.13%) respectively. The Seller spends approximately 5 hours per week checking traffic and buying the occasional link. Two pages on the site were affected by the Google June 2021 update, and the Seller states that they are not yet generating the traffic that they used to. An immediate growth opportunity involves improving conversion rate optimization on the site. The Seller has started expansion into shoulder niches, but content on these subjects is minimal. Further expansion into these shoulder niches could represent an opportunity for growth for a potential Buyer. *The site was affected by the Dec 2020 Google Update, but traffic has stabilized since then. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to use the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.