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$1.1K Per Month Amazon Associates Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -38%
Asking price
$51,015
Monthly net
$1,109
Multiple
3.8x
Estimated valuation vs comps

Asking 3.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 60% above the median.

Key facts
Monthly revenue
$1,138
Monthly expenses
$29
Monthly net profit
$1,109
Profit margin
+97%
Revenue trend
-38%
Users trend
-48%
Monetization
Amazon Associates, Display Advertising, Affiliate
Niche
Outdoors
Hours / week
2
Days on market
6
Business location
US

Summary

This listing is for an Amazon Associates, display advertising, and affiliate business created in October 2018 in the outdoors niche. The WordPress site features reviews articles and how-to guides around recreational water sports. The site requires minimal effort from the Seller to maintain. The business earns through Amazon Associates (75%), Mediavine display ads (17%), and affiliate (8%). The top three traffic channels for the site are organic search (84.19%), direct (12.02%), and social (2.24%). The top three countries that drive this traffic are the US (74.11%), CA (7.28%), and GB (7.09%). There is a nice spread of traffic amongst the top three traffic pages of the site, which receive 9.65%, 4.99%, and 4.85% of the total site traffic respectively. The Seller writes the content themself; publishing two posts per month. The site receives minimal traffic from social media sources and their email list but does drive a small amount of traffic from Pinterest. To grow the site there are opportunities to add more content while expanding into other sub-niches, grow a social media presence, and expand the email list.

Reason for sale

The Seller would like the capital for other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.