$18.6K Per Month eCommerce Site in the Automotive Niche
Asking 2.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 13% below the median.
- Monthly revenue
- $18,625
- Monthly expenses
- $12,770
- Monthly net profit
- $5,856
- Profit margin
- +31%
- Revenue trend
- -10%
- Users trend
- -29%
- Monetization
- eCommerce
- Niche
- Automotive, Survival & Security
- Hours / week
- 1
- Days on market
- 178
- Business location
- GB
Summary
This listing is for an eCommerce business created in January 2019 in the survival & security niche. The Shopify store features four SKUs related to automobile security. This business has two UK trademarks, a strong net profit margin of 32% in 2021, ranks on page 1 of Google UK for relevant keywords, and requires minimal time from the Seller to maintain. The top three traffic channels for this site are Facebook and Google paid advertising (71.98%), organic search (8.29%), and direct (6.45%). Traffic comes primarily from the UK (93.34), the US (3.99%), and Ireland (0.46%). This business has two suppliers from China that ship the products to a 3PL in the UK. The Seller set up the business to solve a problem that they and many people have experienced. A custom-designed, ODM product was created and has a design patent pending in China. The business employed an engineer to design the product and the business also owns the tooling and molds in China. This gives room for expansion by creating additional, unique products and selling on marketplaces such as Amazon. Another complementary product has been designed by an engineer and 200 are waiting to be made in China. Included with the product are stickers that can be placed on vehicles. The Seller estimates that these are displayed on 10K+ vehicles in the UK. The brand has also been featured in magazines which the Seller would be able to disclose to interested Buyers. The Seller spends an average of 1 hour per week ordering inventory. There is one VA that handles customer support questions and an agency that manages the ad campaigns for this business. This business comes with three domains along with a high-converting landing page built on Unbounce. There is an email list with ~15,000 members and a branded Android and iOS app with ~2000 members. Growth opportunities for this business include selling in physical locations in the UK, as well as expanding to other online marketplaces in the US and in Europe, such as France and Germany. Another growth opportunity is focusing on increasing product upsells to increase average order value. Lastly, there is potential to improve the app and further monetize the member base. *One of the SKUs has been out of stock for five months due to Seller oversight and is estimated to be back in stock in October 2021. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The current owner is selling this business due to starting a family and having another full-time business that they run. This means they have not been able to give this business even nearly the amount of time it needs to grow
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.