$9.3K Per Month Display Advertising Site in the Beauty Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.
- Monthly revenue
- $9,258
- Monthly expenses
- $415
- Monthly net profit
- $8,842
- Profit margin
- +96%
- Revenue trend
- +59%
- Users trend
- +23%
- Monetization
- Display Advertising
- Niche
- Beauty
- Hours / week
- 3
- Days on market
- 247
- Business location
- US
Summary
This listing is for a display advertising business created in November 2018 in the beauty niche. The WordPress site provides informative articles on a specific grooming style for women. Traffic is well-diversified, with the top 3 pages making up less than 10% of total traffic. The site ranks well on very high volume keywords and has experienced significant growth in traffic over the last 12 months. The business requires minimal effort from the Seller to maintain. The business earns 100% of its income through Mediavine display ads. The top three traffic channels include social media (63.72%), direct (13.16%), and Facebook paid ads (11.37%). Traffic comes mainly from the US (67.58%), the UK (5.26%), and Canada (5.19%). The Seller spends 3 hours per week publishing content and assigning work to 2 freelance writers who produce all the content for the site. Expanding the site to include content aimed at men could help a Buyer gain access to a larger audience. The site also includes a directory of ~300 niche-related service providers in the US. This directory has the potential to be monetized in the future. The business has a Pinterest account with ~100k followers that brings in ~63% of the site's total traffic. The business also has a Facebook account with ~3k followers and an Instagram account with ~4k followers. A buyer could consider diversifying traffic channels by optimizing the site for organic search traffic. Creating and monetizing an email list could be a growth opportunity for a Buyer to pursue. A Buyer could also diversify revenue through Amazon Associates by adding affiliate links to product reviews. *The Seller owns 2 unrelated websites that redirect a small amount of traffic to the site. The Seller intends to maintain these links following the sale.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.