$37.2K Per Month SaaS Site in the Business Niche
Asking 6.8x annual profit. Comparable SaaS businesses sell around 3.2x (1.8 to 4.6x, 270 comps). Priced 111% above the median.
- Monthly revenue
- $37,232
- Monthly expenses
- $12,569
- Monthly net profit
- $24,663
- Profit margin
- +66%
- Revenue trend
- +153%
- Users trend
- -19%
- Monetization
- SaaS
- Niche
- Business, Retail & Wholesale
- Hours / week
- 10
- Days on market
- 41
- Business location
- US
Summary
This listing is for a SaaS business created in February 2017 in the business and retail & wholesale niches. Built with a custom tech stack (Angular, Go, Firebase, and Mongo), the tool helps Amazon Wholesale sellers with sourcing profitable products. The well-designed service fulfills the needs of Amazon sellers in multiple marketplaces and has grown year-on-year over 100% in MRR. With minimal time and effort spent on marketing, there is lots of room for the business to grow by building out customer acquisition channels. The business generates revenue from 7 different pricing plans and has over 900 subscribers. Each customer has an LTV of $399 and the total churn is 17.2%, of which 13.2% are voluntary (customers actively choosing to cancel their accounts). Churn has been decreasing when looking at a two-year history of the business. The top traffic channels are organic (56.86%), direct (30.23%), and referral (15.68%). The leading countries in terms of traffic sources are the US (37.16%), PK (25.20%), and the UK (8.07%). The Seller spends around 40 hours per week actively managing the business, although this could be 5 hours per week during maintenance. The Seller tests new features to deploy into the product environment on top of routine tasks such as maintenance, customer service, and bug repairs. 4 Upwork freelancers assist with social media scheduling, customer success, and some front-end coding. Included with the sale is an affiliate program which is the primary acquisition channel, where the Seller partners with relevant content creators. Growth opportunities for the Buyer involve establishing other customer acquisition channels, such as adding more content to the blog or the YouTube channel. *Analytics data is only available from August 18th, 2021 due to the main site using an older GA code that was incompatible with the Empire Flippers platform. All SaaS data can be viewed in Profitwell to active buyers upon request. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to explore new business opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.