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$16.9K Per Month Amazon FBA Site in the Personal Care Niche

EcommerceSoldPersonal Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -22%
Asking price
$151,609
Monthly net
$3,698
Multiple
3.4x
Estimated valuation vs comps

Asking 3.4x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 42% above the median.

Key facts
Monthly revenue
$16,923
Monthly expenses
$13,225
Monthly net profit
$3,698
Profit margin
+22%
Revenue trend
-3%
Monetization
Amazon FBA
Niche
Personal Care
Hours / week
5
Days on market
38
Business location
US

Summary

This listing is for an Amazon FBA business created in April 2013 in the personal care niche. Included with the Amazon Seller Central account are 6 SKUs for skincare and beauty products. The brand features products that are well-designed and have collectively received over 800 positive reviews, and the main product is made from a custom vitamin formula. The business has earned consistently over its lifetime and is in a growing niche. Minimal time is needed to maintain the business at this point in time. The business generates 100% of its revenue from Amazon FBA sales. All products are manufactured in the US. The Seller ships as much inventory as possible directly from the supplier to Amazon using Amazon's Partnered Carrier program, which gives discounts on shipping. With Amazon's recent inventory restrictions, the Seller now has some inventory shipped to their own warehouse. When these products get shipped to amazon, they are also shipped using the Amazon Partnered Carrier program. No 3PL warehouse is used. The Seller spends 5 hours per week on the business, overseeing fulfillment and attending to customer service emails. The business has a good social media following on Pinterest (~2,000 followers) and Facebook (~1,500 followers). Building out these channels could be a growth opportunity for a Buyer to consider. The business sells exclusively to US-based consumers, and expanding to fulfill international orders would allow a Buyer to grow the business’ customer base. The Seller has produced a basic formula for a new product and is happy to share this with the Buyer. The business has a branded website that is set up to sell products, featuring a free eBook, a blog, and detailed information about the products. At the moment, it generates <1% of overall sales. The site directs all sales to amazon except for a 60-day supply product pack, for which some customers prefer to buy directly through the business. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.