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$1.2K Per Month Amazon Associates Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -12%
Asking price
$56,991
Monthly net
$1,163
Multiple
4.1x
Estimated valuation vs comps

Asking 4.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 70% above the median.

Key facts
Monthly revenue
$1,197
Monthly expenses
$33
Monthly net profit
$1,163
Profit margin
+97%
Revenue trend
-15%
Users trend
-13%
Monetization
Amazon Associates, Display Advertising
Niche
Outdoors
Hours / week
1
Days on market
14
Business location
US

Summary

This listing is for an Amazon Associates and display advertising business created in August 2016 in the outdoors niche. The WordPress site features informational articles, product reviews, and local dealership directories for a water-based vehicle. The business has experienced year-on-year growth and requires minimal work from the Seller to maintain. The site's revenue is split 50/50 between Amazon Associates and Mediavine display advertising. The top three traffic channels for the site are organic search (91.53%), direct (7.87%), and referral (0.32%). The top three countries that drive this traffic are the US (70.19%), CA (7.91%), and AU (7.42%). There is a decent spread of traffic amongst the top three pages of the site, which receive 13.93%, 5.33%, and 3.74% of the total site traffic respectively. Guest posts were acquired from Serptrust and Authority Builders. Around 10 guest post links have been added over the 2.5 years that the Seller has owned the site. The last guest post was purchased over 6 months ago. The Seller acquired the site from Empire Flippers in 2018. One of the first things the Seller did after purchasing the site was to rewrite the pillar content. The Seller has since rewritten and optimized a lot of content on the site, which has been published in batches. The last lot of content was written in January (outsourced) and added in June. Before that, the last new content was uploaded in August 2020. The Seller recently did some work getting the site ready for the CWS update. More details about this can be provided to active Buyers. The main growth opportunities for this business include collecting more emails in a more direct way and actively use the email list as another potential revenue stream, building up the Facebook and Youtube channels, and publishing content on a more regular basis. The Seller notes that the average RPMs can get pretty high at +$50, so non-affiliate content could be a good earner for the site. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.