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$1.6K Per Month Amazon Associates Site in the Culinary Niche

EcommerceSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +502%
Asking price
$52,560
Monthly net
$1,593
Multiple
2.7x
Estimated valuation vs comps

Asking 2.7x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 15% above the median.

Key facts
Monthly revenue
$1,622
Monthly expenses
$30
Monthly net profit
$1,593
Profit margin
+98%
Revenue trend
+457%
Users trend
+220%
Monetization
Amazon Associates, Display Advertising, Other
Niche
Culinary
Hours / week
7
Days on market
98
Business location
US

Summary

An Amazon Associates, display advertising, and sponsored guest posts business created in May 2018 in the culinary niche. The WordPress site features buying guides and product reviews for a common kitchen cooking utensil. The business has experienced recent growth in traffic which is well-diversified. Minimal effort is required from the Seller to maintain the business. The business earns from Amazon Associates (87%), Ezoic revenue (8%), and sponsored guest posts (5%). Organic search is the primary traffic channel (91.56), followed by direct (8.03), and referral (0.33). These come from the US (65.25), the UK (7.94), and CA (7.45). The top 3 pages make up less than 22% of the site's total views. Content is added to the site in bulk on a monthly basis and is created by two outsourced writers. The Seller's weekly tasks include editing and publishing articles, building new links, and optimizing the site. The writers are open to working with the Buyer. Backlinks are built from the Seller's PBN and from guest posts, as well as two 301 redirects. The Seller spent money two months building HARO links which have generated two backlinks so far. There is still room for growth by targeting informational keywords, as well as adding more content in a shoulder niche. The Pinterest account could be built up into another traffic driver. Growing and monetizing an email list is a potential revenue stream for the Buyer. *In October 2020, the site received an algorithmic penalty because of a 301 redirect. After removing certain internal links, the affected keywords and rankings returned to normal. **Learn more about this listing by scrolling down to the FAQ section**

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.