$2.1K Per Month Display Advertising Site in the Lifestyle Niche
Asking 4.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 60% above the median.
- Monthly revenue
- $2,104
- Monthly expenses
- $151
- Monthly net profit
- $1,953
- Profit margin
- +93%
- Revenue trend
- +55%
- Users trend
- +9%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Lifestyle
- Hours / week
- 5
- Days on market
- 39
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in July 2018 in the lifestyle niche. The WordPress site features informational articles, listicles, and product recommendations for a particular stage in people's lives. The included Pinterest account is a big driver of traffic and gets 10M+ monthly views. The site requires minimal time from the Seller to maintain. The business earns from Amazon Associates (16%), affiliate (11%), and Mediavine display advertising (73%). The site makes the majority of its revenue by creating keyword-rich blog posts, which are monetized through display ads and affiliate marketing. The Seller then pushes those posts on Pinterest using Tailwind. All of the site's content has been written by the Seller, but this can be easily outsourced by a new owner. The top three traffic channels for the site are social (86.88%), direct (7.49%), and organic search (5.44%). The top three countries that source the traffic are the US (86.23%), CA (3.49%), and GB (1.48%). There is a nice spread of traffic across the top three pages of the site, which received 10.06%, 9.31%, and 4.41% of the total site traffic respectively. There is an opportunity to continue to grow the email list by creating opt-ins that are applicable to the sub-niches the content is focused on. The site has also been slowly climbing ranks in terms of Google SEO and this growth could be accelerated with a focus on new SEO content. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.