$3.4K Per Month Display Advertising Site in the Home Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $3,366
- Monthly expenses
- $8
- Monthly net profit
- $3,358
- Profit margin
- +100%
- Revenue trend
- +620%
- Users trend
- +398%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Home
- Hours / week
- 40
- Days on market
- 14
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in January 2020 in the home niche. The WordPress site features informational articles and best-of guides for a wide variety of topics all focused on a common element used in construction and DIY. The business earns through Mediavine display advertising (54%) and Amazon Associates (46%). The top three traffic channels for the site are organic search (93.77%), direct (5.2%), and referral (0.85%). The top three countries that source this traffic are the US (81.86%), CA (8.17%), and GB (4.76%). There is a nice spread of traffic among the top three pages of the site, which received 4.42%, 4%, and 3.54% of the total traffic respectively. The site has reached daily unique visitors of up to 3.5k without doing any link building and more than half of the articles are on the first page of Google SERP. The site has been affected by Google updates but is recovering and gaining back traffic. The Seller writes and publishes the content to the site daily, so outsourcing this task would be a quick win for a new owner to make the business run more efficiently. As for other growth opportunities for the site, updating and optimizing the existing content for conversions could help increase affiliate revenue, and growing the Facebook account could potentially help drive more traffic to the site.
Reason for sale
The Seller has other opportunities they would like to pursue.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.