$2.5K Per Month Affiliate Site in the Pet Care Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $2,481
- Monthly expenses
- $169
- Monthly net profit
- $2,311
- Profit margin
- +93%
- Revenue trend
- -10%
- Users trend
- -48%
- Monetization
- Affiliate, Amazon Associates
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 9
- Business location
- US
Summary
This listing is for an affiliate and Amazon Associates business created in January 2018 in the pet care niche. The WordPress site provides high-quality articles about one specific type of pet. The business is monetized via multiple affiliates, has a strong DR of 32, and the Seller spends minimal time maintaining the business. Revenue is generated primarily from multiple affiliate platforms (97%) and a small amount generated by Amazon Associates (3%). The main traffic drivers are organic search (87.13%), direct (7.97%), and other (2.45%). The top 3 countries driving traffic are the US (66.74%), UK (12.77%), and CA (6.17%). Page traffic is spread out over a diverse number of pages, with the top page making up 4.94% of traffic, and the top 4 pages making up just 12.4% of total site traffic. This business comes with a Facebook page that has over 5,000 followers, but with no recent activity, this could provide an untapped growth opportunity for a buyer willing to leverage social media marketing to drive traffic. There is also a YouTube account, but the channel is not currently a significant driver of traffic. This listing also comes with a 301 domain in a similar niche that redirects to the main domain. There was a drop in revenue following a March 2020 and December 2020 Google algorithm update, though revenue stabilized afterward in both instances. This is a mainly hands-off business with the Seller spending about 1 hour per week updating existing site content. An individual or team can operate this site as-is or could grow this business by creating new content. *This Seller has other sites in the same niche and has agreed to disclose the sites to the Buyer.
Reason for sale
The Seller would like to focus on other business opportunities
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.