$45.9K Per Month Amazon FBA Site in the Health & Fitness Niche
Asking 3.6x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 49% above the median.
- Monthly revenue
- $45,949
- Monthly expenses
- $34,816
- Monthly net profit
- $11,133
- Profit margin
- +24%
- Revenue trend
- +6%
- Users trend
- +27%
- Monetization
- Amazon FBA
- Niche
- Health & Fitness, Home
- Hours / week
- 1
- Days on market
- 7
- Business location
- US
Summary
This listing is for an Amazon FBA business created in September 2017 in the health & fitness and home niches. Included with the Amazon Seller Central account are 2 brands with 3 products (and 51 SKUs with color variants) related to fitness in the home while another 3 SKUs are related to home cleaning. Both brands are trademarked and sell on the US and Canada Amazon marketplaces. A part of Amazon Brand Registry 2.0, the business has shown stable year-on-year revenue figures. Branding is strong as shown by excellent product reviews where the health & fitness products have a minimum 4.7-star average rating across hundreds of reviews and the home cleaning products have a 4.2-4.4 star average rating, with the most popular cleaning product currently receiving an Amazon's Choice badge. The Seller only spends 1 hour each week on the business which has more room for growth. Most of the revenue is generated from Amazon FBA sales (~99%), with a few orders coming through the Shopify sites (less than 1%). Inventory is shipped directly to FBA fulfillment centers from the China-based suppliers, where a logistics agent helps with quality control, packaging, and holds inventory when required. The Seller has outsourced the majority of tasks to minimize owner input. A VA based in the Philippines helps with managing shipment plans, responding to customer queries, and overseeing report generations by using software. An inventory management software helps the Seller with monitoring and reordering stock when needed. Some growth opportunities for the Buyer to consider include expanding to Amazon EU marketplaces, selling on other eCommerce platforms like Etsy, Walmart, and eBay, and developing the sites further as another revenue stream. The email list has shown steady growth and is generating some income; further building this list can increase overall revenue for the Buyer. Optimizing the product listing pages could help to increase conversion rates, such as adding video content and tightening the copy.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.