$3.7K Per Month Display Advertising Site in the Pet Care Niche
Asking 4.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 83% above the median.
- Monthly revenue
- $3,740
- Monthly expenses
- $311
- Monthly net profit
- $3,429
- Profit margin
- +92%
- Revenue trend
- +66%
- Users trend
- +54%
- Monetization
- Display Advertising, Amazon Associates, Info Product, Other
- Niche
- Pet Care
- Hours / week
- 4
- Days on market
- 29
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, info product, and sponsorship business created in August 2012 in the pet care niche. The WordPress site features informational articles, buying guides, and an eBook focused on a popular marine pet. The site has experienced substantial year-on-year growth and requires minimal effort from the Seller to maintain. The site earnings come from Amazon Associates (17%), display advertising (72%), eBook sales (2%), and sponsorship (9%). Site traffic is predominantly generated from organic search (84.99%), direct (8.87%), and social (5.42%). This traffic comes from the US (68.77%), CA (7.79%), and GB (4.27%). There is a nice spread of traffic among the top three traffic pages of the site, which received 12.05%, 8.76%, and 7.09% of the total site traffic respectively. The eBook is branded but not associated with the Seller's name. There has been no link building done on the website. The website is 100% pure white hat, with any links pointing to it being organic. Included in the sale is an email list of 13,311 subscribers stored in Mailchimp. There is a short welcome funnel of 11 emails sent to new subscribers. The Seller rarely uses this email list other than this initial welcome series. The OneSignal push notification list of 15,000 subscribers is also unutilized, therefore both lists serve as an area of growth for a Buyer to consider. The business also has 72K combined followers on its social media channels. Diversifying traffic further over these channels could also help the business to grow further. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to reinvest the capital made on the sale.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.