$61.3K Per Month eCommerce Site in the Pet Care Niche
Asking 2.5x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 4% above the median.
- Monthly revenue
- $61,316
- Monthly expenses
- $43,303
- Monthly net profit
- $18,013
- Profit margin
- +29%
- Revenue trend
- -86%
- Users trend
- -96%
- Monetization
- eCommerce
- Niche
- Pet Care
- Hours / week
- 3
- Days on market
- 24
- Business location
- US
Summary
This listing is for an eCommerce business created in January 2020 in the pet care niche. The Shopify storefront features seven SKUs for products related to dog care. The business boasts a large email list with over 105,323 contacts stored in Sendlane, and thanks to a team of in-house warehouse employees, requires minimal effort to maintain at this time. This business is 100% eCommerce with all sales revenue generated through the brand's physical products. The top three traffic channels to the Shopify storefront include affiliate traffic (46.73%), direct (24.91%), and social media (12.85%) signals. The top three countries in terms of generating the most traffic to the storefront include the US (98.16%), CA (0.39%), and IN (0.29%) audiences respectively. The products included within this listing feature three different suppliers located in China. The Seller stores inventory in their warehouse in California where they also have a team of nine employees helping them manage their other brands. The new owner could easily locate and switch the warehouse or logistics team if they chose, or utilize the current warehouse and find their own customer service agent or logistics service. The majority of traffic to the business is affiliate driven and the Seller no longer purchases paid ads for these products. Most of the marketing for the brand is done through affiliate partners who receive a commission when a customer makes a purchase, so the Sellers spend minimal time on marketing. Running optimized PPC campaigns for the products serves as a growth opportunity for the Buyer to explore further. The business includes six additional domains used as 301 redirects and a large email list of 105,323. The Seller sends some emails every once in a while but has not yet monetized them. This serves as another growth lever for a potential Buyer to explore, and more information will be provided to active Buyers. *The P&L shows a loss for March 2020. The seller was using different sales channels at this time and stated that the business didn't incur a loss this month, but since we were not able to verify the exact revenues from other sales channels, only verified revenues were included in the P&L. **Learn more about this listing by scrolling down to the FAQ section**
Reason for sale
The Seller would like to focus on other product lines.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.