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$9.0K Per Month Amazon FBA Site in the Health & Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -14%
Asking price
$115,533
Monthly net
$2,888
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 39% above the median.

Key facts
Monthly revenue
$9,005
Monthly expenses
$6,117
Monthly net profit
$2,888
Profit margin
+32%
Revenue trend
-17%
Users trend
-84%
Monetization
Amazon FBA, eCommerce
Niche
Health & Fitness, Food & Beverages
Hours / week
2
Days on market
9
Business location
US

Summary

This listing is for an Amazon FBA and eCommerce business created in June 2017 in the health & fitness and food & beverages niches. The included Amazon Seller Central account features three SKUs for a health & fitness treat food for special dietary restrictions which have hundreds of positive ratings. The business is registered with Amazon Brand Registry 2.0 and two of the three SKUs are currently Amazon's Choice. Overall the business requires minimal work from the Seller to maintain at this time. The business earns through Amazon FBA (90%) and eCommerce (10%). The products are sourced from two different manufacturers. The best-selling SKU is sourced from a bigger, completely hands-off manufacturer. The two other SKUs are sourced from a smaller manufacturer which can handle faster and smaller orders but requires the seller to order ingredients and organize packing and shipping of finished units. The seller stated that the whole process can be managed via phone/email and could be outsourced to a VA relatively easily. The products are well-designed and the product listing pages feature high-quality photos and descriptions. The brand has a good following on Instagram with 11K+ followers and the page receives good levels of engagement. Growing the social media presence of the brand could be a growth opportunity for a Buyer to consider. The included Shopify store is well-designed. The traffic to the store comes from organic search (42.76%), direct (32.56%), and social (18.7%). The top three countries from which this traffic comes are the US (73.06%), CA (4.25%), and IN (1.62%).

Reason for sale

The Seller would like the time to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.